The Business Coalition for a Global Plastics Treaty
Business Needs Global Rules (2022 - 2025)
Since its launch in September 2022, I have been leading all communications for the Business Coalition for a Global Plastics Treaty, which unites over 280 businesses and financial institutions committed to supporting the development of an ambitious, effective, and legally binding UN treaty to end plastic pollution.
In April 2024, we launched the Business Needs Global Rules campaign to highlight that key businesses are united in calling for a legally binding treaty underpinned by harmonized regulations to address the entire lifecycle of plastic products. The successful campaign includes two flagship videos, media engagement, online and in-person events, and activations at the International Negotiating Committee (INC) meetings .
Business Needs Global Rules Today video series (2024)
The transition within business to meet the global rules we are advocating for is already well underway, with clear, practical steps that can be implemented.
I worked with the Kindred team to design, develop and disseminate a video series showcasing three examples from member companies of our Coalition.
CEOs Call for a Legally Binding Treaty (2023)
In advance of INC-3, held in November 2023 in Nairobi, Kenya, I worked with the team to produce a video featuring CEOs and regional CEOs from Borealis, Danone, Henkel, Nestlé, Okeanos, PepsiCo, The Coca-Cola Company, Ternova, TOMRA, and Unilever.
The video made a strong call for a legally binding treaty that creates a level playing field for entire industries, avoiding a patchwork of disconnected national efforts.