A Circular Economy for Plastics

Flagship Video for the Plastics Initiative | Ellen MacArthur Foundation (2019)

I worked with The Ellen MacArthur Foundation and the Philip & Hugo teams to produce a flagship video for their plastics initiative, featuring Sir David Attenborough and Dame Ellen MacArthur. The video highlights the urgent need for a circular economy to combat the growing plastic crisis, aiming to prevent a future where plastics outweigh fish in our oceans.

The video garnered over 250,000 views within its first month and remains the Foundation's key visual for promoting circular economy solutions for plastics.

Circular Economy for Plastics Video Series | Ellen MacArthur Foundation (2020)

I worked with The Ellen MacArthur Foundation and the Beakus teams to produce a video series that breaks down the six key points of their vision for a circular economy for plastics.

The series has been viewed over 139,000 times on YouTube and continues to serve as a vital communications resource for the Foundation and its global network.

Circular Economy for Plastics Educational Programme | Ellen MacArthur Foundation (2020)

I led the writing and delivery of the Ellen MacArthur Foundation’s Circular Economy for Plastics educational programme, which continues to be used today.

The deep dive attracted over 100,000 unique visitors within its first 6 months, which was well above the Foundation’s benchmarks.

Following this success, I had the privilege of advising the Danone team on creating a similar internal-only product for their 100,000+ employees.

Circular Economy for Plastics Communications Hub | Ellen MacArthur Foundation (2019 - 2025)

I initiated, designed, and launched a comprehensive communications hub for The Ellen MacArthur Foundation’s circular economy for plastics work. This centralized platform brought together the Foundation's campaigns and assets on this topic into an easily accessible resource, which has been updated as needed over the years.

I led the launch webinar, which attracted over 100 key communications contacts from the Foundation’s network and achieved a 95% retention rate.

Since its launch, the communications hub has been widely adopted and highly rated by over 1,000 organizations in the Foundation's plastics network.